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Who are Facebook’s customers? Users vs Advertisers

Facebook’s over 3 billion users are what makes it such a valuable business. This market presence was helped a lot by the “network effects” that make it naturally harder for users to leave Facebook for another platform. Still, to keep its business model working, Facebook has strong motivation to provide users a great experience and listen to what …

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Common Objections Business Owners Make Against Having a Website

We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses. OBJECTION #1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A …

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Do I Need A Website For My Small Business? Yes, You Do.

  If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you …

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Senco Gold uses Google Ads to grow year-on-year revenue by 30%

  “We’ve been told that building awareness online and increasing footfall in store are two different objectives that can’t be solved together. Today, with TrueView, we can say it can be solved together: you can promote your brand, incentivise visits and measure it.” – Suvankar Sen, Executive Director, Senco Gold Senco Gold’s goals Senco Gold …

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