A landing page is a stand-alone web page designed for a specific purpose and goal. It is a highly versatile tool that can be used in marketing, advertising, and lead generation campaigns.

It can also be used as a coming soon website for a business, a single-page website on its own, a product sales page, and more.

Landing pages are specifically designed for higher conversions. They have unique design characteristics that make it easier for users to perform the desired action.

This action could be signing up for an email list, purchasing a product, filling out a form, and more. These actions are referred to as ‘Call to action’.

Overall, the goal of landing pages is to minimize distractions that could take users away, and provide them with all the information they need to take action.

A landing page could also be a stand-alone website on its own with different sections all leading to one clear call to action.

sources: https://www.wpbeginner.com/